Hublot King Power Ayrton Senna

He thrilled the world with his no-nonsense, take no prisoners driving style. His untimely demise in Italy just cemented his legendary status. Ayrton Senna da Silva was one of Formula One’s most exciting drivers, and Hublot Geneve understands this. The company develops the King Power Ayrton Senna to honor the man and to benefit the charitable institution that his family established after his passing. It’s a 48mm wide, carbon fiber watch powered by a HUB4247 automatic movement, showing through the skeleton face. It bears Senna’s signature, along with other F1-related stuff. Like the seven dots over the six o’clock sub-dial that resembles the engine speed indicator lights on the F1 steering wheel. It’s held together by a Nomex strap, the same material used for the driver’s jumpsuits. The watch is generally black, with yellow accents to signify Senna’s helmet. Only 500 samples will be made. $TBD.

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